Wednesday, October 27, 2010
PR PLUS: THE BEST OF LAS VEGAS
There's a company here in Las Vegas called PR PLUS. It was founded several years ago by my talented friend LAURA HERLOVICH.
How taleneted is she?
Let me tell you a story.
Back in the 90's, Las Vegas was changing and changing fast. Older (and just plain old) shows and stars were giving way to Rock n Roll. Thing is, nobody knew quite how to handle the rock stars. Well, one girl did: LAURA HERLOVICH!
I'll never forget the opening of The Hard Rock Hotel. For whatever various reasons, I've been invited to all of the major Las Vegas resort openings of the past 20 years. Sometimes, like at the MGM, it was because I was dating the right woman at the right time. Multiple times, I came with a big star and once I think I got on the VIP list because they mixed me up with WILLIE NELSON. That period of my life is a little hazy but I do remember The Hard Rock. AEROSMITH rocking out in a giant tent, right on Paradise Road. And who set it all up and made sure things went well? LAURA HERLOVICH! THe Hard Rock locked up Laura's services and, last I checked, she's still the one.
So I'm in my old friend's office for a meeting the other day and hanging right over her desk, looking east (at me) is this great promotional photo of JACKSON BROWNE. Now I was at that Hard Rock show, and here's what happened: people who know anything about me know I'm crazy about the music of JACKSON BROWNE. He's THE poet of our time. Just as the show is closing, a nice young guy comes over and asks me to follow him. He's leading me backstage. Now I pretty much grew-up backstage, and continue to spend many nights behind the scenes of Las Vegas shows and in the dressing rooms of our stars but, when we arrived backstage after that show, and I saw Jackson, I turned and went out into the casino. Two Jack Daniels later the casino host found me and asked why I'd disappeared. "I wouldn't have known what to say." In other words, I peed down my leg.
Years have passed and I've since spoken to JACKSON BROWNE and on at least one occasion I may have even made sense, but I'm still not sure. I do know that I'm still looking for a lover who won't blow my cover.
We had a wonderfully creative meeting with Laura and here's wishing PR PLUS many more years of success here in Las Vegas.
- ▼ October (9)
- ► 2009 (90)